The government of the Republic of Zambia has intensified its efforts to enhance the country’s visibility and competitiveness at the global stage to attract investment.

In a media statement issued on 12th January 2022 in his capacity as chairperson of the Publicity Subcommittee on Zambia’s participation at the Expo 2020 Dubai, Ministry of Information and Media Permanent Secretary Kennedy Kalunga said Zambia is among over 192 countries that are at the Expo 2020 Dubai which commenced on 1st October, 2021 and is running up to 31st March, 2022.

Mr. Kalunga said the Expo is being held under the theme “Connecting Minds, Creating the Future” and has three sub-themes on Opportunity, Mobility and Sustainability.

He stated that Zambia is exhibiting under, the theme “Opportunity” sub-theme with a country theme of “Come to Zambia, a land of Peace and Opportunities.”

Mr. Kalunga revealed that under the Expo 2020 Dubai, countries have been allocated National Days to promote trade and investment, tourism and cultural endowments.

“In this regard, Zambia is expected to celebrate its National Day on 20th January, 2022. On the sidelines of the event, the country is scheduled to hold a Trade and Business Forum under the theme “Doing Business in Zambia.” The objective of the business forum will be to showcase Zambia’s trade and investment opportunities,” he   explained.

Mr. Kalunga said Zambia is also expected to showcase her cultural heritage and various other opportunities for both leisure and investments from her rich cultural diversity, vast agro production capacity and large value addition opportunities.

The Permanent Secretary further announced that Hakainde Hichilema, President of the Republic of Zambia, is expected to grace the National Day scheduled for 20th January, 2022 in Dubai.

Other activities for the National Day include; Country Business Briefings, cultural performances, bilateral meetings, media conferences, business to business meetings, and food fair.